SMBs contribute 54 per cent of the total IT market in India and can be broadly divided in three segments: small office (less than 10 people), small business (more than 10 and less than 100) and medium business (over 100 and less than 500 employees). There are roughly 6,500 medium businesses, 1.4 lakh small businesses and 17 lakh small offices in India .

This huge SMB market in India offers tremendous potential for ISVs with best practices and discipline. To tap this opportunity, you as an ISV must understand the SMBs and their market dynamics before serving them. According to experts, there are wide disparities in the SMB market in India , hence it's critical to slice the whole pie into niches and specialize in offering solutions for specific segments

Sonata, as part of its business partnership with IBM, brings you ISVantage – the DB2 migration program for Indian ISVs to target the burgeoning SMB market.

Sonata and IBM will conduct ISV events in major software cluster locations in India. Independent Software Vendors are invited to this event. Through a series of presentations and interactive discussions, the program is outlined in terms of the activities, business and technical benefits and the associated commitments required of the ISV to participate in this unique offering.

Sonata coordinates the GTM for the migrated application. This GTM includes targeted mailers, telemarketing, events, and utilizing IBM's industry specific sales teams. By executing a number of lead generation activities, Sonata creates the right audience for you to generate quick revenues.